Boost Your Online Visibility
with a Content Audit

Content Audits That Actually Show You What You Need to Do

You’ve published content to attract visitors and turn them into customers.

But is it actually working?

A content audit shows you what’s performing, what’s underperforming, and what’s holding your site back.

With years of experience creating content for clients like Semrush and Backlinko, I’ll analyze your content through both an SEO and user experience lens.

You’ll get a clear action plan that tells you exactly what you need to do to improve your content.

Need help improving the content once you know what you need to do? I can help with that too.

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I’m Chris! An SEO and content expert with 6+ years in the industry, ready to help you grow your online presence

I’ve been helping clients improve their content since 2019, with a focus on two things:

  • Optimizations that actually move the ranking needle
  • Creating valuable content for users that makes them want to convert

I’ve been lucky enough to work with dozens of clients as a freelancer over the past 6+ years, including powerhouses like Semrush and Backlinko.

I’ve written content for top brands (like Backlinko) that ranks at the top of Google:

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I’ve also created content for my own sites that have generated tens of thousands of views every month.

So I know what great content looks like—and what it doesn’t look like.

I have SEO knowledge combined with experience writing and editing content that converts. Work with me to use this as your cheat code to turn your content into a revenue-driving asset.

What Does a Content Audit Involve?

A content audit is not an SEO audit. I won’t get super technical and throw crawl reports at you.

Instead, I’ll provide you with three clear, actionable deliverables:

  1. A content audit report that follows my What-Why-How framework (see below)
  2. A PDF report that shows you exactly where the issues are AND how to fix them
  3. A video explaining everything in detail

The What-Why-How Report

The What-Why-How report is a spreadsheet that looks something like this:

It tells you:

  • What each problem is
  • Why it actually matters to you
  • How you can start fixing it right now

Clarity. Actionable tips. Real value.

No cookie-cutter reports from third-party tools.

Just traffic, conversion, and revenue-focused guidance that’ll take your content from “meh” to “holy s*** that’s good.”

Got a piece of content in mind? Get in touch below.

Want to talk more about how I can help you? Or got multiple pieces of content you want me to audit?

Click here to get in touch.

This Audit Is NOT Generated By A Tool

While I (like any content professional) use some of the top SEO and marketing tools on a daily basis, I personally conduct your content audit instead of sending you a generic, cookie-cutter report. 

I create a personalized, unique audit report based on your content and industry.

You won’t be left wondering what to do with all the information. 

You’ll have a clear idea of changes you need to make to improve your rankings. (If not, you can always ask me questions of course!)

Getting sustainable traffic growth isn’t easy. Setting solid SEO foundations with a content audit can ensure you start things off on the right foot.

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Who Can Benefit From a Content Audit?

  • Blog Owners

    This includes website owners that earn revenue through display ads, sponsorships, and affiliate partnerships that want to better engage their readers.

    A content audit highlights where they're not meeting search intent, poorly optimizing their on-page SEO, and missing related keywords.

    Implementing the fixes I recommend can lead to higher rankings and more engaged readers.
  • SaaS Businesses

    Software businesses that want to grow aggressively with content can improve results with a content audit.

    The audit illustrates key areas they can improve their content to outrank competitors.

    The volume of content these brands produce means these quick fixes can scale hundreds (or thousands) of posts to get big, sustainable results.
  • Local Service Providers

    Local business owners (like plumbers and electricians) that want to get more leads and customers through their website can also benefit from a content audit.

    A content audit shows where their location pages read poorly and aren’t optimized for target terms. It also highlights missed opportunities to add calls to action (CTAs) to encourage readers to get in touch.

    Fixing these can drive more leads for your business.
  • Large Scale Enterprises

    This includes big businesses and ecommerce stores looking to get more customers all across the globe through their website.

    A content audit reveals issues with product pages and areas they can improve their conversion rates to generate more revenue.

    Some quick fixes to improve these areas can result in higher conversion rates and more sales.

What Does a Content Audit Involve?

Full Content Evaluation

I’ll assess your chosen content from top to bottom, providing guidance you can apply to other content too

EEAT Audit

I’ll assess how well you meet Google’s guidelines for Expertise, Experience, Authoritativeness, and Trust

Competitor Analysis

There’s no use checking your content without assessing who you’re up against in Google search results (and AI search)

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SEO Analysis

I’ll cover every aspect of your content’s SEO, from keyword use to how well it meets search intent

Readability Assessment

I’ll use my years of experience as an editor to highlight spelling, grammar, and readability issues with your content

Full Audit Report

Full assessment of your content with actionable guidance to improve every aspect of it

Not Convinced?

Get a free content assessment — no obligation.

I’ll assess your business’s current content approach and provide insights on how you can best improve it.

This is a great way to understand which of my services will get you the best results. Whether that’s writing new content, editing your existing content, or even training your current writers to boost their output. 

Just click the button below to get your free content assessment.

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Content Audit FAQs

What do I get for my money?

You get to take advantage of my 6+ years of experience in the content game.

I’ve written, edited, and optimized millions of words online (4+ million as of 2025).

I’ve worked with top brands in the SEO space as an editor, which has let me combine my SEO knowledge with my editing skills to build a unique skill set.

Not only can I help you spot editorial issues that are holding your content back, I can also show you where you can better optimize it for:

  • Search engines
  • AI systems (like ChatGPT and Google’s AI Overviews)
  • Conversion

In other words: I’m all about helping you get more potential customers through great content.

I’m confident you’re getting true value for your money. That’s why I don’t frame it as a cost: it’s an investment in the current and future quality of the content you produce.

That depends on your answers to the following questions:

  • Are you strapped for time, and struggling to find any to devote to improving your content?
  • Are you overwhelmed by SEO and AI search, and want an easy way to understand what you actually NEED to do?
  • Does your business rely heavily on Google traffic?
  • Are you looking to improve your conversion rates and get more sales?

If you answered yes to any or all of the above, I’d say it’s worth the money.

Of course, I’m biased. 

But I genuinely believe that the advice and optimization guidance I offer clients through these content audits opens the door to major gains for your business.

Plus, the guidance, advice, and knowledge I provide for one piece of your content can be applied to ALL of your content.

One payment, endless opportunities to benefit from it. 

You’ve probably heard of the Helpful Content signals Google uses as part of its ranking systems. These cover a lot of different aspects of your content, from providing authentic value to showing clearly why you can be trusted.

The system automatically determines what content is helpful and what isn’t, and if your site has a lot of unhelpful content, even the good content can suffer as a result.

This means:

Your great content might not rank well if your poor content is of low enough quality.

So, understanding how to create helpful content is key if you want to perform well in Google search results.

But helpfulness isn’t the only thing we content creators need to consider these days. With AI taking over the search results and people turning to tools like ChatGPT to find what they need, it can be tough to know what optimizations will actually move the needle.

A great place to start is with a content audit. 

This shows you where your current content is not helpful, and helps generate a roadmap you can implement for all future new content and content updates. 

Pay once, benefit many times over, long into the future.

My SEO content audits cover every aspect of what makes a piece of content:

  • Helpful
  • Valuable
  • High-performing

Your content needs to help your users get what they want. By doing this, you can get what YOU want. Whether that’s more traffic, more email subscribers, or more sales.

Put simply:

Better content can make you more money. And a content audit shows you exactly how to create better content.

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